By Antonio Avilés
Local artists gathered at Warehouse 4726 Saturday afternoon to learn the fundamentals of running an Instagram Business account, and how they can use its features to their advantage.
Held in the birthplace of the Bird Road Art District, “Instagram for Visual Artists” focused on building relationships among artists in the art community.
Jean Blackwell Font, the organizer of the workshop, talked about Instagram Analytics and explained how third-party resources like Preview.com can enhance self-promotion.
“I chose Instagram because it’s so perfect for artists and visuals… For creative people, Instagram is really the place to be,” Font said.
Poets, photographers, art teachers and visual artists, were all part of the workshop. Some of them expressed how they depended on volunteers to manage their Instagram accounts, and many of them did not know most of the features available on and off the site.
“The scheduled post, I already did that just in my head. So, this is just going to make it so much easier,” Eddie Sanchez said.
Font mentioned that scheduling your posts is beneficial to those who want to be active on social media, but don’t want to develop an addiction by spending time on the app.
More than anything, Font said she expected this workshop to amass a collaborative artist environment and inspire them to begin sharing their artwork on Instagram. After all, she said, Warehouse 4726 is a project studio “for the artist,” and their mission to help artists further develop their careers.
“Creative people in general, but especially visual artists have a hard time selling themselves…it takes a lot of courage to show the work,” Font said.
She said that some artists tend to have a “tunnel vision,” and don’t realize that they can open up to a world of like-minded people through social media.
When the workshop ended, guests had time to try out what they had learned.
“It was informative, I learned a lot… Anytime you have where you can exchange ideas and gain knowledge of things you don’t know is always positive for everybody,” Sanchez said.
This is not the first time Warehouse 4726 has held a workshop. Last year, Font organized several workshops that discussed website building and social media. According to her, most of the people returned asking her to plan more workshops.
Font decided she will continue to do the workshops four times a year; one in each quarter. In her next workshop, Font will discuss email marketing, and will cover blogging in the following one.
Eventually, Font and her husband Ignacio Font, the owners of Warehouse 4726, plan on transforming the project studio into a non-profit organization.