Visual artists need resources in order to maintain professionalism. Artwork must be photographed; works created on loose canvas need to be stretched or framed. Without an effective website, how does one get seen?
Font Squared created Warehouse 4726 with all of these factors in mind. Our mission is to provide resources for visual artists to develop and maintain a career as a professional artist. The work involved with being a professional artist is complex and time-consuming. Artists need several things in order to thrive: space and time to work, materials to work with, a community of fellow artists, and services like stretching, crate-making for shipping sales, photographing works, and websites.
We recently had the honor of launching the professional career of Hali Azizi, a painter based in Miami. Her passion to create work has gone from experimentation in her kitchen to a full blown business plan that required photographs of her work and a website where her work can be found online. Presentation is everything and Hali understands this in a very real way.
Together, we developed a plan on a pretty tight schedule to stretch several new works for hanging, photograph them, and then use those images to build a website and online portfolio. The day Hali walked into Warehouse 4726 to start the process was fraught with anxiety - would we have enough time? What would it look like? Could we match her vision for a website that was clean and effective, and reflected her own personality?
Fast forward a few weeks, and we were all thrilled with the results! Hali has a collection of works to propel herself forward, and is working on several new works now based on her recent success.
Iggy, you did an amazing job with my work and the photographs are better than I could have imagined. Jean, I am so proud of the web site you created for me. It is exactly how I imagined it and know it will be a successful tool for me going forward.
You are not only business people, however understanding artists, with passion and compassion. I am so excited to begin my journey as an artist. Thank you from the bottom of my heart for launching me!!
Hali (AKA Hali Noel)
We are so proud of Hali and her leap of faith. Font Squared is a partnership of two artists working on launching their own careers, and we’re learning from each other - and from our community of artists and friends - every day. We invite you to visit Hali’s new website to learn more about artist and to view her work at halinoel.com.